What is email automation?

When the emails are sent by an automated tool without the sender being present at the moment it’s referred to as automated email. The receiver receives the email at the exact time sender wants him to, using these automated tools.

Moreover, the company can use these tools to get insights about their customers. They can learn about their interests, their preferences, their online active time frame, and much more. Using these tools the company maintains customer relationships, markets their products/services, promotes their sale offers, etc.

The return on investment for emails has always been thriving for businesses. Adding these smart automation has made the overall email process faster, effective, and deeper in scope.

How email automation helps businesses?

Email automation helps businesses in various ways. Here are a few of them.

1. Empowers with more time

Companies send thousands of emails to customers every day. The majority of the time the matter in the email is also the same. Leveraging an automated tool, the company can schedule the emails as required.

This saves an ample amount of time for the employees and empowers them to do more work. The employee's productivity is also enhanced as they aren’t required to repeat those unnecessary steps again and again. So, the focus can be shifted to priority-based tasks.

2. Personalisation in the emails

The more personalized an email is, the better a customer reacts. It’s a no-brainer that the customers receive so many emails day by day. They’re tired of sales offers and spammy emails.

By sending an email that at least greets them with their names and speaks to them in person, is how you increase your chances of retaining the customers. These automated tools make it easy for you to personalize each email. That too isn’t restricted to their names.

3. Lead Nurturing

Automated tools when integrated with the website give you insights into the respective visitor. Studying the same the company can create different segments of the customers. Accordingly, a set of emails can be specifically targeted to those segments.

The ones purchasing more often, sales-driven emails can be sent. For the ones yet to place their first order, informational emails can be sent. This whole process helps to nurture the leads much effectively.

Final Words

Apart from the above-mentioned points, email automation will help you to streamline your emails, to engage the customers better, communicate with speed, and much more.

The automation industry is rolling out so many new features every other day. But to get benefits from those, start with the present automation. Learn how tools work, integrate them inside your process, and keep sending the emails.