We all at some point in our professional lives have surely contemplated on whether should we focus more on organic marketing or paid marketing?

Before I talk about building email lists and all that stuff, I want to first talk about the value of email. Email according to me is the lifeblood of my marketing and certainly for any organization as well.

Don't you like it when Amazon gives you a product you like at a very cheap price? Or when Netflix will give you movie recommendations that are better than the ones your friends recommended?

As time passes by we generate more and more data daily, considering the last two years we generated around 90% of data, and it is growing rapidly.

Email marketing was, is and is set to continue being one of the most effective ways for marketing. Since it lets you have one-to-one conversations and build long-term relations with your clients.

We live in a day and age where customer acquisition is not only perplexing but is also costly. Whether it is via your marketing or sales campaigns, or whether you have to wine and dine them...

We live in a day and age where customer acquisition is not only perplexing but is also costly. Whether it is via your marketing or sales campaigns, or whether you have to wine and dine them...

The digital boom has left the world with a never-ending demand for digital marketing services and experts.
Given that my company and I are in the same industry we certainly love it. However, there's one thing that disappoints us.

There are various roles designers play in various industries like graphic designer, user experience (UX) designer, user interface (UI) designer, interior designer, art director, fashion designer, and so on...

Now that our organization has completed 4+ years of creating performance solutions for the SaaS industry, we have some insights about SaaS that we wanted to share with y'all.

Conversions, conversions, conversions, there's nothing more important than conversions for the SaaS Industry.

After a rigorous survey and analysis of some of our client's processes, we noticed a common factor, 65% of them were not evaluating their unit economics. So after taking into consideration what we suggested, followed by their application, they found a new ease in task deployment, creating a comfortable...

When you hear the word customer, what is the immediate suffix that comes to your mind? Yes, it's no secret, its Customer Experience (CX). Businesses have strived and evolved to be better every day and that's how CX has evolved from customer service - customer satisfaction - customer experience.

Despite all the talk around digital and customer centricity, most banks across the globe continue adding digital technologies, in bits and pieces, to either improve their bottom line or streamline their operations for better speed. Most banks are yet to step out of their boundaries and enter the minds of the consumers.

Today's customer expects the world from big food casual brands. Unlike yesteryears, her expectations are not restricted to pocket-friendly delicious food alone. She desires a fast-casual atmosphere, an engaged experienced and best in class aesthetics to please her senses. She requires constant communication, personalization, and convenience.