Lead Generation & Brand Recall
Business Productivity Platform
Performance Marketing Manager
Director of Sales & Operations
Our clients were looking out to generate leads for their product. Our focus was to get more subscribers to purchase the SAAS based product and reduce the CPLs.
Our clients wanted us to generate leads for potential buyers in the early stages of their research cycle & to a nurtured audience targeting test drives.
We had to come up with focused targeting options for platforms like Facebook and Google to generate more traffic to their landing page, designed and developed by us. We optimized all our ad campaigns and rigorously generated leads for the brand so that they can provide demo sessions of the product and talk to interested leads who would become a paying subscriber of the product.
Generated 183 leads and achieved CPLs of USD 33.
We essentially understand your problems and tailor strategies that best fit your needs, to optimize for the highest performance, backed by data-driven analysis.