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Web Research |
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Widespread use of databases and growing popularity of internet as a medium for sharing & disseminating information have lead to a constantly increasing need for Web Research and Data Mining Services. Organizations are relying more and more on advanced business intelligence and web discovery solutions for key strategic and tactical moves. |
Our Web Research Services help organizations acquire accurate information for their business analysis, decision support, marketing campaigns and other critical business functions.
Our Web Research and Data Mining team consists of internet enthusiasts with years of professional experience and knowledge in internet research for Data Mining Services, Data Capture, Data Extraction, Data Collection, Data Parsing, Web Research and Web Scraping projects. We understand that the outcome of research must have direct, measurable and positive impact on the business and also on people. Hence, we strive to ensure that our work is fit-to-purpose, technically sound and competitively price. |
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By outsourcing your web research processes to iSN, you will be able to:
- Build a vast and refined database of business contacts to boost your marketing campaigns
- Get a global competitive edge through increased business intelligence
- Benefit from more effective research on your offerings and target markets
- Save back office costs by outsourcing research and processing activities
- Save time-to-market by automating data-based outreach initiatives
We have a state-of-the-art facility supported by automated workflows and advanced technologies for efficient operations and maximum security of your confidential data. Our specially trained web researchers come from varied educational backgrounds, having University diplomas & degrees that give them an extra edge for harvesting valuable business data from the ever-expanding world-wide-web.
High-quality, reliable data is at the heart of any business process. It enables you to strategize and implement your business decisions more effectively and with confidence. We strive to be a long term partner on your way to success this is why we have developed a set of Web Research solutions to suit your particular needs including:
Web Data Mining Data mining or text mining is an important tool to fulfill your information management needs. Outsourcing data mining functions to experts would provide you intelligent solutions with ease. Moreover, it would also save you valuable time and money.
- Web Mining from portals, networks, directories and other web resources to create sales prospects database
- Creating structured reports of competitor information by scraping competitor websites
- Extracting meta data from websites
- Data mining for Building databases for market research, surveys and analysis
- Gathering data to build investor related intelligence
- Data collection from social networking sites, blogs and forums, for customer feedback, views, behavior
Data Collection
We collect and convert data from online and offline source material into output structures and formats as per your business needs. This service covers a broad range of processes including data capture from document scans, digital files or web, data conversion and population of databases. Data is collected from various sources such as:
- Paper, Microfilms, Microfiche
- Catalogues, brochures, cards
- Online databases
- Business Cards, Address lists
- Books, Magazines, Directories, Indexes
- Presentations (PPT/Flash)
- Online, offline or paper Forms
- Multimedia files / Audio-visuals
Data De-Duplication and Validation
In most cases, it is not the quantity but the quality and relevance of data that matters the most. We have established best practices to validate, de-duplicate, rectify and standardize your data using a combination of superior technology and skilled, trained researchers.
Data Validation
- De-duplications of data: Identifying and eliminating duplications from your databases using advanced custom software tools.
- Corrections of invalid information: For example, invalid email IDs, URLs, Postal Codes and other Unique Identification codes.
- Removing typos and punctuation errors: With highly experienced content writers and editors on board, we can enhance your textual content through keen proof reading aided by rich dictionaries to eliminate typos, punctuation errors, font case errors and common syntax errors.
- Standardizing: Finally, we apply carefully designed business rules to structure and format the entire database as per your requirements and guidelines to make our output seamlessly interoperable with your in-house systems.
Mailing Lists Creation
We search relevant information from various online resources to collect addresses, emails, telephone numbers or other details as required for your marketing campaign. A direct mailing list database is customized as per your requirements. With a large team of well-trained and experienced Inside Sales & Marketing professionals, we can completely eliminate your in-house burden of creating and managing direct mailing lists:
- Suppliers, Vendors
- Prospects & customers
- Dealers, Wholesalers, Retailers
- Invitees for promotional events
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Glossary
| Term |
Definition |
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| Data Mining |
Data mining is the process of extracting patterns from data. Data mining is becoming an increasingly important tool to transform this data into information. It is commonly used in a wide range of profiling practices, such as marketing, surveillance, fraud detection and scientific discovery. |
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| Web Research |
Web Research is a process where information is extracted through search engines and algorithms to deliver specific, relevant and tangible information. This helps in making sound Business decisions, objective learning and structured assessments. |
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| Data Collection |
Data Collection is the act of bringing data from remote points to a central location and organizing it into understandable information and to measure information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses and evaluate outcomes. |
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| Data Extraction |
Web Extraction is a highly customized process of extracting data from the internet and structuring it as per specification. The internet is considered as an unstructured data source due to a wide variety and exceptions in the code & styles as well as violations of standard coding practices. |
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| Web Scraping |
Web scraping also referred to as Web harvesting, is a software technique of gathering information from websites. Usually, such software programs simulate human exploration of the Web by either implementing low-level Hypertext Transfer Protocol (HTTP), or embedding certain full-fledged Web browsers, such as the Internet Explorer (IE) and the Mozilla Web browser through a crawler. |
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